California Prunes have a history of more than 150 years.
After its initial development, the industry first organized under the Dried Fruit Association of California in 1908. The association oversaw sales contracts, transportation, pure food laws and legislation. As the industry grew it needed an organization specifically focused on California Prunes. Thus, the State Marketing Order for California Prunes was established in January 1952 and the California Prune Board has been operating continuously ever since.
Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers to support and protect the health, growth, and integrity of the California Prune industry. This is facilitated by the following activities:
- Generic Promotion — Communicate differentiated benefits and encourage large-scale acceptance of California Prunes. This includes both U.S. and international programs that encompass advertising, sales promotion, public relations, and education.
- Research — This includes market research for measurement; production and processing research to improve grower efficiency and product quality and nutrition research to identify positioning opportunities and value messages.
- Trade Policy — Protect the interests of the California Prune industry globally through coordination with the trade, consumers and government agencies.
- Issues Management — Protect the health of the industry by keeping it apprised of issues that could impact it and being prepared for crisis management in an emergency.
The California Prune Board is a recipient of Market Access Program (MAP) funds from USDA’s Foreign Agricultural Service. The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, Colour, national origin, gender, religion, age, disability, political beliefs, sexual orientation and marital or family status (Not all prohibited bases apply to all programs). Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the California Prune Board at (916) 749-3442.